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Adware
Adware is considered a legitmate alternative offered to consumers who do not
wish to pay for software. Programs, games or utilities can be designed and
distributed as freeware. Sometimes freeware blocks features and functions of
the software until you pay to register it. Today we have a growing number of
software developers who offer their goods as "sponsored" freeware until you
pay to register. Generally most or all features of the freeware are enabled
but you will be viewing sponsored advertisements while the software is being
used. The advertisements usually run in a small section of the software
interface or as a pop-up ad box on your desktop. When you stop running the
software, the ads should disappear. This allows consumers to try the
software before they buy and you always have the option of disabling the ads
by purchasing a registration key.
In many cases, adware is a legitimate revenue source for companies who offer
their software free to users. A perfect example of this would be the popular
e-mail program, Eudora. You can choose to purchase Eudora or run the
software in sponsored mode. In sponsored mode Eudora will display an ad
window in the program and up to three sponsored toolbar links. Eudora adware
is not malicious; it reportedly doesn't track your habits or provide
information about you to a third party. This type of adware is simply
serving up random paid ads within the program. When you quit the program the
ads will stop running on your system.
Spyware
Unfortunately, some freeware applications which contain adware do track your
surfing habits in order to serve ads related to you. When the adware becomes
intrusive like this, then we move it in the spyware category and it then
becomes something you should avoid for privacy and security reasons. Due to
its invasive nature, spyware has really given adware a bad name as many
people do not know the differences between the two, or use the the terms
interchangeably.
Spyware is considered a malicious program and is similar to a Trojan Horse
in that users unwittingly install the product when they install something
else. A common way to become a victim of spyware is to download certain
peer-to-peer file swapping products that are available today.
Spyware works like adware but is usually a separate program that is
installed unknowingly when you install another freeware type program or
application. Once installed, the spyware monitors user activity on the
Internet and transmits that information in the background to someone else.
Spyware can also gather information about e-mail addresses and even
passwords and credit card numbers.
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